Chapter 5

The Challenge of Branding My Photography: Learning, Struggling, and Finding My Path

For a long time, “branding” was one of those buzzwords that felt distant and, honestly, a bit daunting. I knew it mattered in business and marketing, but as a photographer, my focus has always been on capturing raw emotion, moments, and beauty through my lens. Trying to squeeze all of that into a brand? It felt restrictive, like something that might water down the authenticity of my work.

But recently, I watched a YouTube video by Jonas Paurell titled “How to Brand Your Photography,” and it hit me differently. Watching Jonas talk about the importance of personal branding for photographers, I started realizing that branding isn’t about putting myself in a box; it’s about curating my story. And now, more than ever, I’m curious about where this could take me. But it’s still not an easy journey, and I wanted to share some of my struggles, the pros and cons I see, and my determination (and hesitation) to stick with it.

The Struggle with Branding: Finding Authenticity and Consistency

When I look at branding through the lens (pun intended) of photography, I realize that branding is about more than just a logo or a catchy tagline. It’s about having a consistent message, tone, and aesthetic that makes my work instantly recognizable to others. But here’s where the struggle comes in: my style has evolved over time, and I want to keep the freedom to explore new ideas and techniques without feeling locked into a specific “look.”

Watching Jonas’ video made me question if I’ve been letting my fear of commitment hold me back. He talked about how a strong brand doesn’t restrict you; it gives you a foundation from which to experiment and grow. It’s more like a framework than a fence. Hearing that gave me a fresh perspective on branding—I realized I could create a brand identity that would still allow for change, evolution, and spontaneity. But there’s a difference between understanding the value of branding and actually committing to it, and that’s where I find myself still hesitating.

Pros and Cons of Branding: Why the Pros Outweigh the Cons

As I’ve been diving deeper into the idea of branding, I’ve started to weigh the pros and cons more seriously. Let me break down some of the big ones I keep coming back to.

Pros:

Recognition: A strong brand means that people recognize my work right away. Think of the photographers whose work we can pick out just by seeing an image—branding has played a huge role in making that possible.

Trust and Professionalism: Consistent branding builds trust. When people see a well-defined brand, it communicates a level of professionalism and commitment that can make clients more comfortable investing in my work.

Clear Storytelling: Branding forces me to be intentional. It helps me refine the story I want to tell with my work, which in turn gives my portfolio more impact and cohesiveness.

Cons:

Perceived Limitations on Creativity: The biggest fear, of course, is that I’ll feel boxed in. I love experimenting with different styles, techniques, and subjects. What if a set brand identity stops me from exploring new ideas?

Time and Effort: Building a brand isn’t easy—it takes time, dedication, and, quite frankly, patience. It’s a process of trial and error, and in the fast-paced world of photography, that can feel like a frustratingly slow journey.

Despite these cons, I’ve come to believe that the pros do outweigh the cons. When I look at the photographers who have left a lasting impression on me, it’s clear that their brands are part of what has made their work memorable. A well-defined brand won’t just make my work more recognizable—it could also give me a new sense of direction and purpose. And as I consider branding as a tool that I can use to grow, not a barrier that will keep me from evolving.

The Hardest Part: Sticking to the Path

While I’m starting to see branding in a more positive light, I’m also fully aware that it’s not going to be easy. There’s a part of me that wants to dive in headfirst, but another part that worries about staying consistent once I start. Building a brand is a long-term commitment, and it’s going to take discipline to create something that’s both authentic and consistent over time.

What I found most reassuring is that branding doesn’t have to be perfect from the start. It’s a journey of refining and defining over time, allowing the brand to adapt alongside my work. I’m trying to keep that in mind as I take these first steps, and I’m realizing that it’s okay if the path is messy or if I stumble along the way. I just need to stay on it.

Moving Forward: My Plans for Branding My Photography

So where do I go from here? After all, branding doesn’t happen overnight, and I’m still very much at the beginning of this journey. But here’s what I do know: I want to start small, taking time to reflect on what my photography stands for and who I want to reach with my work. I’ll focus on finding a consistent visual style that resonates with my audience, and I’ll work on crafting a message that feels true to me.

I’m also giving myself permission to take this one step at a time. Branding isn’t an all-or-nothing process. There will be moments of doubt and days when I might want to throw it all out and start fresh. But in the end, I believe this journey will make my photography stronger, more focused, and ultimately more impactful.

For those of you reading this firstly thank you for getting this far & for those who might also be struggling with the idea of branding your work, I hope this post shows you that you’re not alone. The journey is full of questions, challenges, and sometimes even frustrations. But from what I’m learning, it’s worth it. It’s about building something that lasts, something that people can connect to and remember.

Thank you for joining me on this journey. Here’s to figuring it all out, one step at a time.

Seán

Chapter 4

The Social Media Struggle: Navigating Life, Age, and the Pressure to Keep Up

I recently celebrated another birthday, and it feels like each passing year brings with it a new layer of reflection. It’s funny; as I get older, I find myself grappling with certain things more deeply than I did when I was younger. One of those things is social media. What was once a fun and exciting space to share ideas and connect with others has, over time, morphed into something that feels overwhelming, at times even alienating.

 

Unlike many people, I’ve never been one to follow trends or post constantly. Even back when Instagram was in its early days, I struggled with the pressure to churn out content just to stay relevant. Every time I tried to keep up with the fast-paced nature of it all, I felt the quality of my work suffered. Instead of capturing moments that spoke to me or producing photos I was proud of, I found myself focusing more on numbers and likes. I was chasing the algorithm, not the art, and that never sat well with me.

 

These days, my desire to stay away from trends has only grown stronger. My focus is on producing more meaningful and quality work, even if it doesn’t perform well in the eyes of social media metrics. But it’s not easy. I feel like I’m constantly “failing forward.” I’ll spend hours getting the perfect shot, editing it to capture the exact mood I’m going for, and then I post it… only for it to be met with silence. Meanwhile, someone else will post something trendy and get thousands of likes in a matter of minutes. It’s disheartening.

 

Social media has such a strong grip on our perception of value that it can feel like if you don’t have a massive following, your work doesn’t matter. I’ve seen it in the photography community too. If you’re not shooting in the hottest style or posting daily, it feels like your voice is drowned out. And I get it—social media thrives on constant content. But for someone like me, who would rather spend weeks perfecting a single image than flooding my feed with mediocrity, it’s tough. You end up questioning if anyone even notices the effort you’re putting in.

 

I think part of the problem is that social media has shifted how we view connection and relevance. It used to be that a beautiful photo spoke for itself. Now, if you don’t have the right hashtags, the right timing, or the right amount of followers, that same image can easily go unnoticed. The quality of the work doesn’t seem to matter as much as the quantity you produce or the attention you can grab. And that makes it hard for someone like me, who doesn’t play the numbers game, to feel seen.

 

On top of all this, I’ve never been great at socializing online. I’m much more comfortable having in-person conversations, where I can connect with someone face-to-face. Photography, for me, has always been a way of communicating without words—a way of telling a story or capturing a feeling that’s hard to express in text. But on social media, everything feels reduced to captions, likes, and comments. It’s all so… transactional.

 

I know there are plenty of photographers and content creators who thrive in that environment, who enjoy interacting with their followers online and have mastered the art of digital conversation. But that’s just never been my strong suit. I feel awkward trying to connect with people through screens. I much prefer the spontaneity and depth of real-life conversation—the kind you can’t capture in a comment section or a DM.

 

So, as I reflect on another birthday and what it means to be growing older in a digital age, I’m reminding myself that it’s okay to step back from the noise. It’s okay to focus on creating photos that feel true to me, even if they don’t get thousands of likes. It’s okay to prioritize quality over quantity. And it’s okay to struggle with social media, because it doesn’t define my worth, nor should it dictate how I share my work.

 

If I’ve learned anything this past year, it’s that the pressure to keep up with social media is real, but it doesn’t have to consume me. I may never have the kind of following that garners instant attention, but that’s not why I’m here. I’m here to create, to capture moments that matter, and to stay true to my vision as a photographer. And for now, that’s more than enough.

Chapter 3

The Timeless Value of Prints in a Digital Age

So I was looking through one of the photo books I own and came across this quote that got me thinking.

"Why print this picture... The reason is that words are never enough." - Life Magazine

In an era where social media dominates our daily lives, creativity has found a new and expansive canvas. Platforms like Instagram, Pinterest, and TikTok have transformed the way we share and consume art. They've democratized creativity, allowing anyone with a smartphone to capture moments, craft stories, and even monetize their artistic endeavors. It's a revolution that has made art accessible to millions, but it has also led to an unintended consequence: the devaluation of printed art.

 

When I think about the power of a printed photograph or artwork, I’m reminded of that evocative quote from Life Magazine. There’s an inherent depth and emotional resonance in prints that words alone can't capture. A printed photograph hanging on the wall is a tangible piece of the artist’s vision, something you can touch, feel, and experience in a way that a digital image on a screen simply can't replicate.

 

Social media, for all its wonders, has subtly shifted our perception of art. The fleeting nature of posts, the endless scroll, and the constant barrage of new content have made art seem transient and disposable. We've grown accustomed to consuming images in rapid succession, often without taking the time to truly appreciate them. This shift has, in some ways, diminished the perceived value of owning a piece of art in its physical form.

 

Yet, there's something irreplaceable about a print. When you buy a print, you're not just purchasing an image; you're investing in a piece of history, a fragment of the artist’s soul, and a story frozen in time. Prints have a permanence and presence that digital images lack. They don’t get lost in the cloud or buried in an endless feed. Instead, they occupy space in our homes and our hearts, serving as daily reminders of beauty, creativity, and the human experience.

 

Owning a print is a statement. It’s a declaration that you value art not just for its aesthetic appeal but for its ability to evoke emotions, tell stories, and enrich your life. Prints invite us to slow down, to appreciate the nuances of light, shadow, and composition in a way that a quick double-tap on a screen never will.

 

Moreover, buying prints supports artists in a more meaningful way. It’s a direct acknowledgment of their craft and effort, a tangible way to show that their work matters. In a world where digital likes and shares can be bought and manipulated, purchasing a print is a genuine act of support. It says, "I believe in your talent, and I want a piece of it to be part of my world."

 

As much as I love the convenience and connectivity that social media provides, I also cherish the moments when I can step away from the screen and immerse myself in the physicality of art. There’s a certain magic in holding a beautifully printed photograph, feeling its weight, and admiring the fine details that get lost in digital translation.

 

So, next time you find yourself scrolling through a sea of images, take a moment to consider the value of prints. Think about the joy of owning a piece of art that you can see and touch every day. Remember that while words and pixels can capture a moment, they can never fully replace the profound impact of a well-crafted print. Investing in prints is investing in a timeless form of art that will continue to inspire and move us long after the latest social media trend has faded away.

Chapter 2

Summer's Invitation to Macro Photography

 In this chapter I go over:

  • Vibrant Life in Abundance

  • The Magic of Natural Light

  • A New Perspective on Familiar Surroundings

  • Patience and Precision

  • Technical Growth and Experimentation

As the warmth of summer unfolds, the world not only basks in the golden sunlight but also reveals the minute marvels often overlooked. For photographers, particularly those accustomed to capturing the grandeur of landscapes, summer presents a unique opportunity to shift focus from the vast to the very small. Macro photography, for me becomes especially rewarding during this season. Here's why summer is the perfect time to explore the intricate beauty of macro photography.

 

Summer teems with life. Flowers are in full bloom, insects buzz with activity, and dewdrops glisten on blades of grass. Each of these subjects is a universe unto itself when viewed close up . The season's long days provide ample light, allowing photographers to delve into the world of macro without the heavy reliance on artificial lighting.

 

The golden hours of early mornings and late afternoons in summer cast a soft, diffused light that is ideal for macro photography. This natural lighting accentuates the delicate textures and subtle colors of small subjects, creating images with depth and emotion that are difficult to achieve under the harsh midday sun or with flash.

 

Summer encourages us to spend more time outdoors, and in doing so, we become familiar with our natural surroundings. Macro photography offers a fresh perspective on these everyday scenes. A simple backyard garden can transform into a jungle of unexplored shapes and patterns, providing an endless canvas for creativity.

Macro photography requires patience and precision, qualities that are nurtured by the relaxed pace of summer days. It's a meditative process, where one learns to slow down and observe the environment with intention. The calmness of the season allows photographers to patiently wait for the perfect moment when a subject reveals its hidden beauty.

 

The challenge of capturing sharp, well-composed images of tiny subjects can significantly enhance a photographer's technical skills. Summer's abundant subjects offer countless opportunities to experiment with different techniques, such as focus stacking, fostering growth and confidence in one's photographic abilities.

So pretty much what I’m trying to say is, summer is not just a time for grand adventures; it's also a season for appreciating the smaller wonders that surround us. By exploring macro photography, landscape photographers can break free from their usual routines and discover a world of intricate beauty that lies just beyond the naked eye. So, grab your camera, step outside, and let the tiny spectacles of summer inspire your next photographic journey.

Wild Garlic

This was shot on my FujiFilm X-T5 with my 16-80mm at f13

Anyway I’d like to recommend another song which is a melodious ode that captures the essence of wanderlust and the poignant beauty of fleeting moments. It’s like a gentle breeze on a golden afternoon, carrying with it the whispers of past adventures and the promise of new beginnings.

Stu Larsen - San Francisco

Chapter 1

So I’ve been trying to develop a style.

It has been actually quite difficult. With so many styles out there and so many talented photographers/artists it proven quite difficult.

I do enjoy the whole film aesthetic but I dunno if that is just a phase. I kinda hope it’s not. I enjoy the softness in the look. Embracing the film look is like rediscovering the soul of photography. It's about the thrill of capturing moments in their purest form, with the grain and grit of film (this part I am working on) adding a layer of raw, authentic beauty to every image. Film challenges the digital perfection we're used to, bringing a touch of nostalgia and a timeless quality that digital just can't match. It's a move towards creating pictures that feel real, that have a story to tell, and that stand out in their imperfect perfection¹.

Along side trying out a new style of imagery I am also going to try this blog. As I am not a big person for video, although I do admire people who can video themselves and then edit it. I struggle with listening to my own voice back in a recording 😅.

I would like to publish images here 1st then social media.

Here are some images I shot on Slieve Foye the past weekend.

Wild Horses

Wild Horses-B&W

Rain Cloud

For Sale

Anyway I’d like to recommend a song which I find has such a relaxing mood especially for the song lyric in it. It’s a song that captures the bittersweet end of a love story, It’s like watching the last embers of a fire, knowing it’s about to go out, but still feeling its warmth.

John Mayer - Slow Dancing in a Burning Room